 Tampabay.com | AUTO COLUMN: Niche brand is exactly what Pontiac should be Grand Forks Herald, ND - General Motors? plan to make Pontiac a niche brand is a public acknowledgment of where the brand was already headed, and a move that frees Pontiac to fill ... Panic at penniless Pontiac as GM gets battered A restructured GM might not include Saturn GM plans to cut models, dealers |